This is exciting – IF it is a two way street.Facebook share their personal data via application APIs with all manner of sites BUT have consistently guarded actual user email addresses from 3rd party sites/apps very closely.It will be very interesting to see what personal data can be captured using FBeM inboxes as the destination and pulled into your eCRM database.If this is implemented in a “Facebook Connect” type of way (ie – you have a always-on sign-in to your FBeM inbox), it could lead to some really cool ways to clustering and segment your databases around Fb personal info and behaviours.If it follows this Fb Connect model, you could also do some great “Share” direct to specific Fb friends from third party websites, as opposed to just sticking it on your wall and hoping people see it.The big Q for that would be, what additional benefits for the 3rd party sites to install this functionality, over current “Like” or “Share” if the site owners are unable to capture that user data? Lets wait and see

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